3 Keys to Successful Digital Marketing for Small Business
You don’t have to be a marketing guru or use a fancy marketing agency to get your small business’s digital marketing up and running. When it comes to marketing many people think it is all about a catchy tag line and an eye-catching image. While this can definitely be the case, there is a lot more that goes on behind the scenes. With an already overcrowded digital space, it is more important to understand your target audience and develop engaging content than just a “catchy” ad.
Know Your Targets
One of the biggest frustrations in marketing is when it is hard to pinpoint a target audience’s motivation. If you are running an ad and it is not converting or you have low click-throughs, don’t get frustrated. While it can seem disheartening, it is a great lesson. Marketing can be equated to a science experiment. By testing multiple versions of content copy to see which has the highest response rate. This is called A/B testing, and is your new best friend. Utilizing A/B testing you have the opportunity to fine tweak your campaigns. By narrowing your target criteria and developing different images can determine what works well for your specific target audience.
The Power of Content
Once you know who you want to target, developing the relevant content comes into play next. Content is powerful and what connects you to your audience. Everyone is overwhelmed by content daily with: email, social, video, etc, and we tune it out and only view what is most relevant or impactful to us. When developing content it is important to keep this in mind. Relevant content will resonate with your target audience and they will interact with your company and ultimately convert. Keeping your targets interested and wanting more is the power of content and feeds lead generation.
Interactive Creates Engagement
Now you have the content how do you use it? Making the content easily digestible and interactive. Using short videos, flip tiles, infographics, animations, surveys, and games are all methods of keeping audiences engaged. There are many different programs out there that can help you to develop interactive and powerful content such as: Piktochart for infographics, Pexels for free stock photos, WordPress offers interactive template options, Hootsuite to schedule your social posts, and Marketo or MailChimp for marketing automation services. Using interactive content across social platforms helps to drive traffic to your website and keeps your audience engaged.
Utilizing the methods and tools mentioned above will provide you with the necessary means to help grow your digital marketing for your small business. Knowing your audience, creating relevant content, and keeping them engaged will surely provide you the foundation to a successful digital marketing strategy. To see some interactive content, check out the flip tiles on Our Approach page and our Understanding Factoring and Asset Based Lending Infographic.